What's new: In March, General RV opened its sixth Michigan sales location in Birch Run. Rob Baidas said he expects sales to increase 5 percent in 2005 even though sales have been flat nationwide and down in Michigan during the first half of the year.
Market trends: General RV has doubled its sales volume in the past five years. September 11 helped the $14 billion industry because many people feel safer taking trips in their own vehicle. The upward sales trend should pick up again as baby boomers begin to retire.
The future: Rob Baidas said General RV wants to stay in a growth mode by opening sales centers in other states, beginning with one next year.
On the Web: <a href="http://www.generalrv">www.generalrv</a>.
Final word: "We sell more than a product and service. We're selling a lifestyle," Rob Baidas said.